APRIL 2018 34 | supported several of them through these Maskit-driven events. Tol admits that this dedication to community is not easy as she spends “two weeks of every month in the United States and outside of her home country, promoting and growing the Maskit brand.” Her support of the Federation enabled a very active women’s philanthropy group to host a themed luncheon centered on women’s issues. While the event has evolved, Tol’s commitment to this year’s event was a catalyst for its success. Maskit’s charity efforts also focus on the Israeli culture as the brand understands that supporting its roots is a priority. To that end, the patients at the children’s hospital in Tel Aviv sport custom Maskit-designed hospital gowns. Tol works tirelessly to boost the brand and the communities it supports. She wishes she had time to participate in an Israeli hospital campaign, hug a baby, or “do something hands-on and independent.” But her dedication to rebuilding Maskit takes most of her time and energy. ENGAGING PHOENIX’S NEXT GENERATION OF JEWISH LEADERS NowGen engages Jewish adults in their 20s through 40s in philanthropy, connections to community and leadership. NowGen provides the opportunity to LIVE Jewish, GIVE Jewish and LEAD Jewish in the Valley of the Sun. In addition, the Federation’s NowGen initiative funds community programs that enrich the lives of young Jewish adults, including Moishe House, Birthright Israel and the Jewish Genetic Diseases Center. A PHOENICIAN’S LINK TO MASKIT After 14 years of courtship, Phoenicians Risa and Bruce Mallin wed in Denver in 1973. The unique gown the bride wore was purchased at an exhibition of Israeli goods in celebration of Israel’s 25 th anniversary. The beige linen gown with ornate gold and pastel embroidery includes a hood and front placket and pockets designed with a Moroccan flair, detailed with brass buttons. Years after purchasing this treasured piece, Risa was kind enough to share it with the guests of this year’s Jewish Federation of Greater Phoenix luncheon.

APRIL 2018 | 35 Tyler Butler is a corporate social responsibility practitioner, columnist, blogger and influencer. Through her endeavors with her firm 11Eleven Consulting and her column and blog, Giving In Style, Tyler is connecting communities, companies and causes to make positive change possible. These efforts are about to pay off in a big way. Maskit will be opening a New York City showroom later this year, enabling boutiques to offer the brand to customers around the world. The first collection the boutique will feature will be fall 2018, taking the brand from being offered only at trunk shows and through direct to customer sales to a larger platform. Thanks to Tol’s appearance at this year’s Jewish Federation of Greater Phoenix luncheon, Phoenicians had a rare chance to buy these coveted pieces before the expansion of this legendary brand. For more information about Maskit, visit Maskit.com . To learn more about the Jewish Federation of Greater Phoenix, visit jewishphoenix.org . sustainable lifestyle magazine ArizonA’s only Your conscious life M a g a z i n e Promoting sustainable businesses for over 7 years Our mission is to educate, inspire and empower our readership to make eco-conscious decisions for a healthy life and healthy planet. advertise in the only eco-conscious lifestyle magazine in arizona and reach conscious, brand-loyal consumers 480-840-1589 | sales@greenlivingaz.com Sharon Tol (right) with Maskit founder, Ruth Dayan (left).