Frontdoors Media — Your Key to the Community
February 2018
February 2018, page 8
February 2018, page 9

FEBRUARY 2018 8 | barrier alone, and there’s no reason to think the growth will slow. “What gives us pride is that all of the monies raised are given back to the community,” Sugich said. “Last year, we raised a record $10.1 million for the community. It’s the first time we exceeded $10 million, and the third straight year over $9 million.” The money raised from the event is spread throughout the Valley to dozens of charities annually, with some major donations designed to really make an impact. Phoenix Children’s Hospital has been on the receiving end of $750,000 over the past three years, and St. Mary’s Food Bank Alliance has received more than $450,000 in the past two years. The Thunderbirds also started their own charity, The First Tee of Phoenix, in 2003. “We’re big supporters of other sports in the Valley, as well as The First Tee of Phoenix,” Sugich said. “The idea was to provide affordable access to golf for young people, and we now impact more than 120,000 youth annually with youth programs.” The Thunderbirds also enjoy a special relationship with Special Olympics of Arizona, which includes helping run the competitions themselves. “We donated $150,000 so they can have those competitions, but also The Thunderbirds and our families were out there giving out trophies, and helping with the operations and organization,” Sugich said. “It’s something we feel very proud of.” There are other impacts as well. While most attendees are enjoying a day away from the office, Sugich said an estimated 100,000 people come into the Valley each year for the tournament. An economic impact study commissioned by The Thunderbirds and conducted by Arizona State University estimated an annual economic impact on the Valley of $390 million. And unlike, say, a Super Bowl, that’s money the Valley sees each year. So as you watch the best of the best tee it up, and while you knock down your favorite beverage, you can feel good about it all — after all, you’re helping the community in the process. “There’s something for everyone,” Sugich said. “People know that by supporting the Open, they are supporting hundreds of charities across the Valley.” @tevans927 Tom Evans CONTRIBUTING EDITOR

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