SAM FOX , one of Arizona’s most acclaimed restaurateurs, has opened his new concept, Society Swan, at Scottsdale Fashion Square. The restaurant is inspired by the glamorous New York socialites of the 1960s and 70s, known as “swans,” and by Paris’s Swan Island. Fox, the founder of Fox Restaurant Concepts, describes Society Swan as a welcoming American brasserie that bridges East Coast poise with Parisian charm. “We’re about bringing a little glamour to daily dining, but in a way that’s relaxed, fun and never fussy,” he said. “Equal parts brasserie and social lounge, it offers an elevated yet approachable experience.” The menu, rooted in modern American cuisine with French influence, features a raw bar, sushi and starters like classic French onion soup. Entrees range from steak and seafood to pasta and sandwiches, including frites pairings with Wagyu skirt steak or braised chicken. The cocktail list features classics, including $10 happy hour martinis. New in Town: Society Swan Sam Fox serves up a taste of New York and Paris to Scottsdale. KITCHEN DOORS Photo courtesy of the Maggiore Group 90 | FRONTDOORS MAGAZINE Photos courtesy of Fox Restaurant Concepts

Society Swan opens two years after Fox’s Global Ambassador hotel. “The Global Ambassador was a milestone project, built on scale and grandeur. Society Swan is intentionally more intimate — a place designed to become part of everyday life in Scottsdale,” Fox said. “Fashion Square represents a reawakening of place and experience, making it the perfect backdrop to deliver the same Global Ambassador spirit of hospitality in a more playful, everyday setting.” Fox has been a culinary leader in the Arizona restaurant and hospitality scene for more than 25 years, creating brands such as The Henry, Culinary Dropout and Flower Child. He has seen incredible growth in the local culinary community over the years. “Scottsdale has grown into a true dining city,” he said. “Where once expectations were simple, guests today are adventurous, curious and attuned to the full experience — food, drink, design and energy. Society Swan was created as a reflection of that evolution — a restaurant that captures where dining is now while pushing it toward what comes next.” To learn more, visit societyswan.com . Creating Culinary Experiences, Not Just Menus creativehandscuisine.com 602.628.1534