Unfortunately, the wave broke in 2012. Colleen no longer responded to treatment, the cancer had metastasized to her lungs, and the sisters knew their mother’s time was short. Again, the family used the experience to create something positive. Nicole and Billy decided to use his NFL platform to jumpstart their fundraising efforts and make a real impact on women’s lives. They started the nonprofit Colleen’s Dream, with Nicole as CEO and Colleen serving on the board, to raise money for early detection research for ovarian cancer. Colleen died on Feb. 23, 2013. But again, the family took the painful experience and pivoted to create something hopeful. Inspired by the fun backyard events they had held to raise funds for research, the sisters decided to hold a full-blown gala at Arizona Country Club on the first anniversary of their mother’s passing. “I was excited about the idea of putting our energy into another event. We knew that our family and friends would appreciate it,” Michelle said. The sisters hoped 75 people would attend and that they would raise $5,000 — but they took in more than $100,000 that night. And there was a buzz around the event because it attracted a different, younger demographic and had a laid-back, festive feel, like a large wedding. Billy’s NFL connections didn’t hurt. “We had some pretty stringent criteria in the sense that we wanted people that would come and interact with guests,” Billy said. “Yes, they were in the NFL, but they stayed and drank and danced, so it was fun to have a group of athletes. And almost every single one would ask, ‘When’s the date next year?’ So it started to catch on.” The sisters threw themselves into the planning and looked forward to the event year after year. “It was trial by fire, but we put the work in,” Danielle said. “We learned from the mistakes the first year and we improved upon it the following year and then the following year. And it just continued to get bigger.” In the process, they’ve formed a real community through Colleen’s Dream. Recently, Patrick Scales, a long snapper for the Chicago Bears, donated his game-day paycheck for the cause. And Lorenzo Alexander, a Buffalo Bills linebacker, has dedicated his last season to raising awareness about ovarian cancer and Colleen’s Dream. “He and I have been talking about the different proposals that we received from the research institution close to where he lives and where we’re going to put that money,” Nicole said. On the flip side, though the year has been good monetarily for Colleen’s Dream, the fundraising is partially due to the fact that ovarian cancer took the lives of three women close to the organization. “Colleen’s Dream meant so much to them that they 26 FRONTDOORS MEDIA | JANUARY 2020 KNOW THE SIGNS : : BLOATING : : PELVIC AND ABDOMINAL PAIN : : FEELING FULL QUICKLY : : URINARY SYMPTOMS — frequency or urgency : : FAMILY HISTORY — women with a family history of ovarian, breast, uterus, colon or rectal cancer are at higher risk for developing ovarian cancer. : : AGE — 90 percent of cases develop in women over 40 and the majority of cases are diagnosed in women over 60. “I’m like a rooster in a henhouse,” said Billy Cundiff, co-founder of Colleen’s Dream. “But getting men to listen is important, because not everybody has a wife or girlfriend or sister. But everybody has a mom.”
JANUARY 2020 | FRONTDOORS MEDIA 27 put their memorial gifts to us,” Nicole said. “That’s bittersweet. There is no greater honor than a family calling you and saying, ‘My wife loved you all so much she wants to help continue with your mission.’ On the one hand, you want to be thankful, and on the other hand, you apologize because you couldn’t do enough for them.” That’s why Colleen’s Dream will continue its work. To date, the foundation has given out $1.7 million for research on the cutting-edge of modern science. The hope is to find a screening tool — be it a urine test, blood test or something else — that is scalable, affordable and that women can access easily. Though the journey has been difficult, the sisters agree that having a way to make sense of losing their mom has been a gift. “Colleen’s Dream has been an incredible place to do active grieving and put our time and energy and be able to be together and have that shared experience. And to watch people rally around us has been extremely humbling,” Michelle said. Though Colleen has been gone for close to seven years, the family says they still feel her presence. When things are hard, and the sisters start to consider putting their time and energy into other 1 IN 78 WOMEN will develop ovarian cancer in their lifetime. 94 PERCENT of women diagnosed in early stages survive five years. About 20 percent of cases are diagnosed early. Research shows that women with ovarian cancer experience symptoms. However, without increased education, many women and their doctors ignore or misinterpret symptoms. Did you know ? things, a door will open. “I can’t help but think that it’s her opening that door,” Nicole said. “The coolest things happen, and it reminds me how important this work is and the promises that we made her.” The whole family agrees that Colleen was the star of the family. “People gravitated towards her,” Billy said. “She was magnetic.” Colleen used to call the girls her “penguins” because they would follow her around. “We just loved being with her, which is part of why we are the way that we are together,” Michelle said. “We could have just crawled up in a ball and been done with it. But to take the experience and do something with it keeps us close. It turned something that is awful into something amazing.” And so the sisters remain close and enjoy the constant laughter and easy rapport they’ve had since they were young girls. Their mom used to tell them, “Attitude is everything, so pick a good one,” and they’ve done just that. “Putting positivity out in the world, especially when you’re sad, helps shift your perspective off the negative things that are happening in your life,” Billie said. “Philanthropy was very important to her, and she dedicated a lot of her life to it. So I think watching her daughters live on that legacy is something that makes her very proud.” To learn more, go to colleensdream.org .


