JAN 2021 | 24 | FRONTDOORS MEDIA COVER STORY {by karen werner}

A H eartfelt J ennifer Moser is a woman on a mission. Or set of them. To raise funds for an important cause. To support her clients. To homeschool her children during the pandemic. To chair perhaps the Valley’s highest-profile social event of the year. Any of these missions — much less all of them — is challenging in any year. But in 2020, Moser, a well- known PR executive, set out to chair the 61 st Annual Phoenix Heart Ball in tribute to her father, whom she lost to heart disease when she was 27. Talking about the loss still brings her to tears. “It was sudden,” she said. “He didn’t know.” Moser’s dad never got to meet her husband or see the birth of his grandkids, who are now 7 and 8. So Moser was excited to chair the Heart Ball in his memory, knowing full well what an undertaking it would be. Though there are Heart Balls in other states, Phoenix’s is the only one run entirely by volunteers. But having served on the committee for a decade, she knew what was involved, and felt ready for the job. “When I was asked, I was honored and decided to take it on. It’s a very important cause to me,” she said. Jennifer Moser and the Mastro family join forces to help the American Heart Association MISSION 80 percent 80 percent of heart disease is preventable. Heart disease is the number-one killer number-one killer in women. Heart disease causes one in three one in three women’s deaths each year, one every minute. Did you know FRONTDOORS MEDIA | 25 | JAN 2021