8 FRONTDOORS MEDIA | JUNE 2018 are a format that reaches and motivates and excites children, so that they go home and talk about it with their family and it becomes a family conversation.” For those more drawn to the arts, there’s a ton of choices for performance camps. Steve Martin, Childsplay’s managing director, said a side benefit of the camps is an opportunity to keep performing artists employed during the slower summer months. “Summer programs are only as good as the people teaching them,” he said. “Childsplay is proud that the same professional artists we hire to be in our shows are the teachers working directly with the young people in our Academy.” Some of the nonprofits now offering camps might surprise you. The Frank Lloyd Wright Foundation, for example, now offers summer camps at Taliesin West, with the architectural elements providing for a natural transition into STEAM (science, technology, engineering, art and math) learning. “We use Taliesin and Taliesin West just as Wright did, to educate and inspire people of all ages to live beautifully, by giving them firsthand experience of his philosophy and work, challenging them to embrace innovation in their own lives,” said DeDee Ludwig-Palit, director of education at the Frank Lloyd Wright Foundation. “We continue his legacy of experimentation and invention so that Wright’s ideas can grow through new technologies, materials and construction, now and for all time.” Ramos said that the camps require some significant costs to put on, but do serve as a revenue stream for the organization — as well as an opportunity to receive donations and grant funding. “There’s a customer life cycle, and we like our adopters and donors to stay with the organization,” she said. “We don’t want them to come in the door and then walk back out and forget us. When we bring children in, it helps us create meaningful relationships, and brings in a multitude of people from the community. We see it in revenue and then see it in the life cycle with children. Some of them start as kids, work here as teens, and maybe work for us or intern with us later on. Some may even end up being employees as adults.” It’s a win-win-win for everyone involved. Kids are exposed to a broad spectrum of experiences that help shape their growth and build bonds with causes they care about. Parents get their kids out of their hair for the summer. And nonprofits have a new recruitment tool, one that generates its share of revenue but also helps them hook potential donors. With all this going on, maybe summer in Phoenix isn’t so bad after all. NEXT DOORS CONTINUED Frank Lloyd Wright summer arts and architecture camps give kids a chance to think and learn outside the box.
JUNE 2018 | FRONTDOORS MEDIA 9 NESS RESOURCE The Eide Bailly A W A R D 2 0 1 8 HONORING NONPROFIT ORGANIZATIONS FOR CREATIVE REVENUE GENERATION eidebailly.com/resourcefullness LEARN MORE AT The Eide Bailly Resourcefullness Award recognizes nonprofit organizations that are challenging themselves to find new, exciting ways to generate sustainable streams of revenue. We’re looking for creative, impactful initiatives that are making a difference in their communities, and honoring them with cash prizes. MARK YOUR CALENDARS Submissions Due - July 13 Winners Announced - September 20


