MARCH 2018 32 | Sparkle Bar co-owners Leiah Scheibel and Alex Bradberry believe every woman deserves a chance to sparkle.

MARCH 2018 | 33 Born from necessity, but specializing in luxury, The Sparkle Bar is the brainchild of two emerging female leaders. Alex Bradberry and Leiah Scheibel took a risk in self-funding their endeavor – one that is paying off and beautifying the Valley one face at a time. Their goal is simple. They help women “feel their most beautiful so that they can be open to endless possibilities and ultimately confident enough to change the world,” Bradberry said. The Sparkle Bar is different from other makeup application options because the company’s kits are hand-curated. Clients can come in and have an expert, on-on-one application based on their unique lifestyle, skin tone, texture and age. Importantly, Bradberry and Scheibel are thoughtful about what each client is comfortable with, making sure to understand how much time she typically spends on her makeup and how she usually looks, so that each individual feels like the best version of herself. The Sparkle Bar began with Bradberry and Scheibel joining forces. As the story goes, Bradberry needed a makeup artist for a wedding she was attending. When Scheibel wasn’t able to fit Bradberry into her schedule, she kindly offered to call the usual makeup counter suspects, much to Bradberry’s dismay. In Bradberry’s experience, artists at retail locations had a tough time matching her skin tone. What’s more, she often felt that she was being sold on products rather than receiving a superior application. This conversation revealed a void in the Valley’s beauty business and sparked their idea to spread sparkle across the state. They combined Bradberry’s marketing know-how with Scheibel’s makeup talent and launched their new venture: The Sparkle Bar. The two selected a location on Marshall Way, in the heart of Scottsdale’s art district, because of its welcoming presence. It was important to them that their business didn’t feel pretentious and was also accessible for clients. The quaint location was the perfect fit. GIVING IN STYLE {fashion in the philanthropy lane} THE SPARK BEHIND The Sparkle Bar Tyler Butler | FASHION WRITER