MARCH 2018 34 | Through networking and hustle they drew some early adopters, and from there they gained steam, making traction with different sectors of the community. From bloggers and influencers to philanthropists and socialites, The Sparkle Bar attracts almost every type of woman. But before this makeup magic was possible, the pair had to address how a makeup business like theirs could operate in Arizona. They pushed for an easier way for makeup artists to open legal businesses while skipping the fees and classes required for a cosmetology license. The legislation they helped put in place allowed makeup artists to apply makeup without having to sell product. This allowed for the somewhat underground business of independent makeup artistry to bring their services to the public. The Sparkle Bar has set itself apart from the competition with astute branding and social media work. Their posts and popularity in local media have translated into a lot of support, giving them an almost cult-like following. But importantly, Bradberry and Scheibel are aware that with success comes the expectation of giving back. They’ve heeded this call and answered it by supporting several Valley nonprofits. Both women are members of Suns Charities 88 and raise funds for many causes supported by the Phoenix Suns Charities. They actively support Debbie Gaby Charities, Leukemia & Lymphoma Society, and Cancer Support Community Arizona. And they’ve particularly enjoyed having the chance to grant wishes for Make-A-Wish kids. Through this giving, these entrepreneurs are leveraging what they do best for the good of others. They understand that their skills can change the way a woman feels about herself, giving her confidence, allowing her to then support someone else in need. In this way, they see themselves as creating an ever- widening circle of positivity. thesparklebar.com GIVING IN STYLE CONTINUED

MARCH 2018 | 35 PRO TIPS FOR EVERY WOMAN PRIMER Always use a primer and setting spray. The Sparkle Bar recommends Skindinavia because it locks makeup in place for 16 hours. FOUNDATION When applying foundation, start in the center of your face and work your way out, keeping it sheer all over and only adding more where you need it. MASCARA When in doubt, add more mascara. EYELINER Use a waterproof eyeliner inside the waterline of the top lashes, creating definition without a lined look. LIPS AND CHEEKS In a pinch, add a bit of your favorite lip color to the apples of the cheeks and blend toward the outside of the face with your finger. This brightens and lifts the face. The Sparkle Bar's