Frontdoors Media — Your Key to the Community
March 2019 Issue
March 2019 Issue, page 6
March 2019 Issue, page 7

10 QUESTIONS WITH 1. How did two Arizona guys start a fashion business? HUNTINGTON: At the end of the day, we ask ourselves this same question often! We don’t consider Keep Nature Wild a fashion business; rather, a community of like-minded people who want to keep our wild places trash-free. The apparel and accessories help fund the effort and show a common support for the outdoors. We do our best to make products we feel people will love and that will resonate with our mission to Keep Nature Wild. CAMERON JARMAN AND SEAN HUNTINGTON Co-owners of Keep Nature Wild 6 FRONTDOORS MEDIA | MARCH 2019

Wild Keepers gather throughout the year to pitch in at community cleanups. 2. How does nature inspire your designs? JARMAN: Our designs are inspired by the Southwest, the Sonoran Desert and the pines of Northern Arizona. As co-owners of Keep Nature Wild, Sean and I take great pride in the fact that we are fourth- and fifth-generation Arizonans and proud to call Arizona home. 3. In the early days, you took products to a flea market. What was the reaction? JARMAN: We had been hosting group hikes and cleanup events prior to this event but when we sold out of merchandise after an hour, we knew there was a common desire to support our cause. Sean and I quickly called for backup (our wives) and we were able to restock and finish the event. Afterward, we gathered around the dinner table and created a plan to increase our line of clothing and accessories as well as plan more cleanup events. 4. What’s the mission behind the business? HUNTINGTON: In its simplest form, we create community through picking up trash outside. We encourage people to take responsibility for their local wilderness areas and serve by example. We dedicate one pound of trash removed for every product sold. The difference between us and other socially responsible companies is that we work alongside our community to physically go out and pick up trash together. There is no third party or nonprofit that does the work for us. 5. What is a Wild Keeper? HUNTINGTON: A Wild Keeper is a person who has made the decision to take responsibility for their local wilderness areas and help keep them free from trash. Anyone, anywhere and at any time can be a Wild Keeper. The process is simple: Go outside, pick up trash and log your trash weight on our Impact Map online. This allows Wild Keepers to show their impact and connect with other like-minded people in their area. 6. Why is trash such a big problem? JARMAN: Trash is an ever-increasing problem as the outdoors becomes more popular. Trash is ugly and unpleasant. It smothers plant life and is harmful to wildlife. Trash gets into waterways and contaminates groundwater. Trash is also a monetary burden to public lands and park services. MARCH 2019 | FRONTDOORS MEDIA 7