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FRANK D e BLASI Founder of The Baller Dream Foundation H I S T A K E “This book was written by the founder of Four Seasons Hotels & Resorts. Mr. Sharp, the son of immigrants, created the world’s most admired and successful hotel brand, known for its exceptional quality and unparalleled service. I loved this read for a few reasons: 1. The story of his immigrant family and how Isadore started a major business by trial and error. I’m the grandson of immigrants and think this aspect of the book will tug at the hearts of those who appreciate ancestry. 2. Isadore shares the secret sauce for starting and building an incredible work culture that’s deeply committed to guests. It is a model where he empowers employees to take greater initiative and ownership, rather than be reactive and passive. 3. It is an excellent read for luxury travel lovers. Isadore recounts the foundations of this amazing brand, which introduced amenities the hotel industry had never seen (impeccable design, room-service menus, concierges, same-day dry cleaning, etc.). We all aspire to be the best at what we do. This book is the story of a brand that sets the standard by which every luxury hotel is measured.” Learn more about Frank DeBlasi and The Baller Dream Foundation at ballerdream.org . RECOMMENDS: “Four Seasons: The Story of a Business Philosophy” by Isadore Sharp BOOKMARKED FRONTDOORS MAGAZINE | 19