8 FRONTDOORS MEDIA | MAY 2018 community groups. It started with their work with the foundation of former Arizona Cardinals head coach Bruce Arians, and has expanded into partnerships with organizations such as the American Cancer Society, American Heart Association, the Pat Tillman Foundation and the Arizona Hemophilia Association, to name a few. Some of the partnerships involve revenue- sharing agreements that raise money for the causes, and some are just cool ways for the organizations involved to brand themselves that don’t involve cheap shirts. Spangenberg wants the organizations they work with to have clothing that people actually want to wear — which, if you’ve been involved with nonprofits, isn’t always a given. “We’re trying to be that recognized brand but also finding ways to give back and use our platform,” Spangenberg said. “It’s not about just selling products. We’re trying to create a fan base and a local movement, to show that there’s something special going on here.” In the process, they’re making a difference in the community. “There could be a million other T-shirt companies out there, but our niche is here,” Spangenberg said. “And when you help out these groups, all of it comes back to you — the exposure puts you in a great place for a small business.” So when you ask Spangenberg what’s next, it turns stream-of-consciousness, which is a pretty good sign for a growing business looking to make its mark on the world. “Collaborations, work with foundations, teaming with restaurants and local businesses that want to be involved with co-branded shirts,” he said. “The niche keeps growing. It’s an exciting Diamondbacks season ahead, so that’s a major focus. And we’re doing more of these collaborations. And we’re learning, and it’s all helping to grow the business.” For three guys in the East Valley who started off by pitching in $500 each and doing a logo, that’s not too bad. And for the organizations they partner with — and our state as a whole — it’s a pretty neat way to build pride in our community. Former Arizona Cardinals head coach Bruce Arians (second from left) was an early believer in the brand. NEXT DOORS CONTINUED

MAY 2018 | FRONTDOORS MEDIA 9