30 FRONTDOORS MEDIA | NOVEMBER 2019 STYLE UNLOCKED {living fashionably} THE BEAUTY OF CONFIDENCE Veronica Amendola Penzone has always had a knack for hair. She started styling friends and family in high school, then decided to go to beauty school. “You know, just until I figured out what I really wanted to do,” she laughed. Luckily, with natural talent and the entrepreneurial opportunities the beauty industry provides, Amendola Penzone built a thriving career. She opened the award-winning, full-service BBV Salon in the heart of Scottsdale in 2008. “Now I can’t imagine doing anything else,” she said. “I was a single mom — a teenage mom — and this career allowed me to make a living, raise my son and put him in private school. It’s been an amazing trade for me.” As a beauty expert, Veronica is no stranger to fashion. From the softball field to the red carpet, her personal style is all about embracing what works best for her body and is comfortable. “It’s about combining different things and finding what comes together and looks good on you,” she said. In the salon, it’s all black or white professional looks with pops of color in accessories. But outside, Veronica describes her style as versatile. Photos by Jillian Rivera Photography Veronica Amendola Penzone helps others embrace their own beauty, inside and out Catie Richman | Contributing Writer

NOVEMBER 2019 | FRONTDOORS MEDIA 31 “I grew up a tomboy. I’m from the Bronx, so I have that side,” she said. “I feel really comfortable in a ball cap and jeans or in my Adidas sweatsuit. And of course I feel comfortable in a nice gown going to functions with Paul.” Veronica enjoys helping her husband, Sheriff Paul Penzone, find his fashionable flair outside a uniform. “He thinks I don’t know this, but I’m onto him. When we’re getting ready for an event, he’ll wait to see what I’m wearing. Like, he’ll be dressed and ready to go, and then I’ll put something on and he changes. He’ll ask me for my opinion, too,” Amendola Penzone said. When it comes to her hair, she usually wears it down — curly or straight, mixing it up with the occasional ponytail. One of her go-to techniques is applying a bit of gel and braiding her hair at night, then taking out the braids in the morning for a cool wave. “I feel like if your hair and makeup are done a certain way, you could put anything on and you’re going to look great,” she said. Finding the best beauty look is this master stylist’s forte. Veronica works closely with her clients to create an individual look that exemplifies each person’s personal style. “We try to bring out each person’s inner beauty,” Amendola Penzone said. “It’s amazing that we can facilitate an instant result to make people happy. There’s nothing like it.” Whether she is working with clients at her Scottsdale salon or cutting hair at local social service agencies, Veronica Amendola Penzone helps others discover their own true beauty.