OCTOBER 2021 | 22 | FRONTDOORS MEDIA KEY TO THE GOOD LIFE { creating culture } Jeffrey White (left) stocks the museum store with unique products and books celebrating the Western lifestyle. All purchases are tax-free and benefit the museum’s nonprofit organization. “ What surprises first-time visitors is the breadth and scope of Western heritage from all of the region, including Canada,”

FRONTDOORS MEDIA | 23 | OCTOBER 2021 Opening this month, “Light and Legacy: The Art and Techniques of Edward S. Curtis” explores the photographer’s work. The art and artifacts on exhibit inside the museum are from the Greater Western region, representing 19 Western states, including Alaska and Hawaii. “What surprises first-time visitors is the breadth and scope of Western heritage from all of the region, including Canada,” said David Scholefield, the museum’s marketing and communications director. “We represent the past, present and future of Western art.” In a sunny corner of the first floor, Jeffrey White, the retail manager for the Sue and Robert Karatz Museum Store, welcomes guests. White was instrumental in opening the museum in January 2015 and is responsible for buying and merchandising the store’s inventory. “We wanted the store to be more than a ‘souvenir’ shop,” White said. “The product selection is based on patrons desiring to take something home to remember their enjoyable museum visit.” “Light and Legacy: The Art and Techniques of Edward S. Curtis” is the next major exhibition running Oct. 19, 2021, through spring 2023. The exhibition will feature original photographs from the Peterson Family Collection, and the store will sell reproductions of the art on postcards, note cards and limited-edition images. For each museum exhibition, the store curates books and other items to represent the art and artists.