SEPTEMBER 2017 10 | FRONTDOORSMEDIA .COM Photo: Thurlkill Studios

SEPTEMBER 2017 FRONTDOORSMEDIA .COM | 11 {by mike saucier} COVER STORY But the impact of Phoenix Raceway reimagining goes far beyond the traditional fan base. Nonprofits and community organizations will have a new go-to for events beyond golf tournaments and other traditional, tried-and-true ways to raise money for causes close to the heart. Stage a 5K on the racetrack? Host a reception followed by a pace-car ride around a 1.5-mile oval? It can happen. As Bryan Sperber, president of Phoenix Raceway said, “You can’t do that just anywhere.” The $178 million project (with no taxpayer funds) — officially “Phoenix Raceway Project Powered By DC Solar” — is scheduled to be finished in November 2018. As a result, Sperber said Phoenix Raceway is positioned to have a much bigger impact on the nonprofit community in the Valley than ever before. He and his team are already meeting with nonprofits FULL SPEED AHEAD PHOENIX RACEWAY TO SET A NEW PACE FOR FANS & NONPROFITS A sparkling new venue is rising in Avondale at Phoenix Raceway — more popularly known as Phoenix International Raceway, or PIR for short. For racing’s loyal Valley fans, it means bigger and better seats, more access to drivers, sweeter suites and new dining, bar and concession spaces.