SEPTEMBER 2017 48 | FRONTDOORSMEDIA .COM {what are you reading} BOOKMARKED Where Frontdoors Media asks high-profile Valley visitors and residents what books they have been reading. I S L I S T E N I N G T O "I’m not a huge reader but since my family’s in L.A. I do a lot of driving be - tween here and there. So I’ve gotten into the audio books a little bit, which makes time go back fast, especially when I have a five-hour road trip. I just listened to this on audiobook, which is a very popular book right now, I think it’s a top ten bestseller. It’s very simple: The thing you like the most – if you care about it too much it’s going to hurt you. And it’s a very interesting take on being passionate about some - thing but not caring enough so you can really be the best at it and feel good about it. It’s an interesting ‘hear’ and read." Guard, Phoenix Mercury Diana Taurasi The Subtle Art of Not Giving a F*ck BY MARK MANSON President, Phoenix International Raceway Bryan Sperber I S R E A D I N G "All the chapters are really small so for a guy with short attention span it really works out great. What Tim did is he basically went back to look at all the interviews he’s done with leaders in sports, leaders in business, culture, arts and kind of gleaned bits of advice and put it all together in a book. I’ve learned a lot from reading it and imple - mented some of the things that other thought leaders have talked about, both personally and in business." Tools of Titans BY TIMOTHY FERRISS H E R TA K E H I S TA K E

SEPTEMBER 2017 FRONTDOORSMEDIA .COM | 49 {what are you reading} BOOKMARKED I S R E A D I N G “I’m learning about the formation of our country and particularly the important congressional race that was fought right around the forma - tion, between James Madison and James Monroe. I learned a lot more about history than before I started reading it.” President, Arizona Cardinals Michael Bidwell Founding Rivals BY CHRIS DEROSE H I S TA K E I S W R I T I N G "I’m in the final phases of finishing off my autobiography, which I’ve been promising to deliver, and have taken decades to do it. That’s pretty much all I’ve been working on. I don’t have time to read much else because I’m trying to recollect everything I’ve been through and get it down in some kind of cogent form. The name of it will be 'The Individualist.' I’m not reading so much but I’m writing like crazy.” Singer, songwriter and producer who played Celebrity Theatre Aug. 25 for YESTIVAL tour with Yes and Carl Palmer Todd Rundgren His Autobiography H I S TA K E