GENYOUth, in partnership with the Arizona Super Bowl Host Committee, Arizona Milk Producers, Dairy Council ® of Arizona, and generous corporate sponsors including Fry’s Food Stores, Frito Lay, Quaker ® and Frontdoors Media, is kicking off Mission 57: End Student Hunger , a community-based initiative that will equip school nutrition programs with equipment and resources to tackle hunger among youth in Arizona as excitement builds for the BIG Game. • School meals are a lifeline, and for many students they are the only healthy meal that they receive on some days. • 84% of Arizona students qualify for free/reduced price school meals based on household income. • In Arizona, only 55% of students participate in school breakfast for every 100 that participate in school lunch. In celebration of the 57 th anniversary of the Super Bowl, GENYOUth, with the support of its partners, is providing grants for 57 Grab and Go meal equipment packages to 57 Arizona schools serving high-need communities to increase access to nutritious school meals, including breakfast and throughout the school day. The program will help deliver over 8.5 million school meals to over 31,000 students each school year! GENYOUth’s Mission 57 game plan will lead up to and culminate with Taste of the NFL, the Super Bowl’s premier purpose-driven culinary event, on Saturday, February 11, 2023 in Phoenix. T H A N K Y O U T O O U R G E N E R O U S P A R T N E R S Help take Mission 57: End Student Hunger and Taste of the NFL into the end zone to tackle food insecurity among children in the Arizona community! To make a donation, go to GENYOUthNow.org/donate “ GENYOUth is proud to partner with the Arizona Super Bowl Host Committee, Arizona Milk Producers, Dairy Council ® of Arizona, and Fry’s Food Stores, Frito-Lay, Quaker ® and Frontdoors Media who all share a deep commitment to tackling food insecurity among Arizona youth. We are grateful for their collective commitment to this effort which is critically important in ending student hunger. The only hunger a student should experience is a hunger to learn!” Ann Marie Krautheim, M.A., R.D., L.D. CEO, GENYOUth “ We can’t forget our kids in poverty; there is more that we can do. We need to do what we can to increase school breakfast participation. Kids who eat breakfast are better nourished and more focused academically.” Mike Barragan Assistant Superintendent, Glendale Elementary School District 40 “ Fry’s is excited to partner with GENYOUth on Mission 57: End Student Hunger to tackle food insecurity in Arizona. We want students to be able to focus on their studies rather than be disrupted by being hungry. This donation will help provide additional access to fresh, nutritious food for thousands of local students, helping to ensure no student goes hungry.” Monica Garnes President, Fry’s Food Stores H e l p G E N Y O U t h E n d S t u d e n t H u n g e r i n A r i z o n a !

A “ T A S T E ” O F W H A T ’ S T O C O M E … SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES AVAILABLE Contact Maureen Bausch at Maureen.Bausch@GENYOUthNow.org Super Bowl LVII will cook up a culinary experience like no other as Taste of the NFL gears up for its 32 nd year of delicious food and cocktail creations, celebrity and athlete appearances, and innovative chefs. Taking center “kitchen” will be Andrew Zimmern, Carla Hall, Tim Love, Lasheeda Perry and Mark Bucher, along with Arizona chefs to prepare and serve incredible, mouth-watering delights for all to enjoy. Taste of the NFL is the Super Bowl’s premier purpose-driven event, raising awareness and generating funds to overcome food insecurity. For football and foodie fans, it will be the ultimate place to be Super Bowl weekend, and proceeds will benefit school nutrition programs in Arizona and beyond through GENYOUth’s End Student Hunger fund. SATURDAY, FEBRUARY 11, 2023 CHECK OUT TASTEOFTHENFL.COM FOR MORE UPDATES S a v e T h e D a t e GENYOUth, a nationally recognized leader in creating healthier school communities, reaches 38 million students in 73,000 schools nationwide through our flagship program Fuel Up to Play 60. Here in the Super Bowl’s host market, we are tackling food insecurity among youth. School Meals Matter! Let’s work together to End Student Hunger!