BY TOM EVANS Jacqueline Blake-Broughton, senior director of individual donor engagement, leads the Pathway to Impact Circle. N onprofits of all types have one common goal — engage with new donors and volunteers, especially younger ones. After all, nonprofits are in some ways like any other business. You need to develop a pipeline, and you need to expand your customer base. Except in this case, that expansion has the goal of helping sustain organizations that have an impact on the community. That’s how we ensure our children and children’s children have the kind of support from charity organizations that our generation has enjoyed. Valley of the Sun United Way (disclosure: a client of mine) is no different. But its approach to attracting “NextGen” volunteers and donors is. They’re working to go beyond just asking for money and instead creating opportunities for unique experiences that make a difference. The organization has launched what it calls its Pathway to Impact Circle, designed to create truly interactive and engaging opportunities for volunteers and donors to The Future of Philanthropy NextGen programs work to attract new interest FRONTDOORS MAGAZINE | 43 Valley of the Sun United Way CEO Carla Vargas Jasa ( second from right ) joins Phoenix Rising CEO Pablo Prichard and fellow leadership team members Eric Barrera and Tim Riester to celebrate the launch of the Pathway to Impact Circle. NEXT DOORS