78 | FRONTDOORS MAGAZINE ATHENAs demonstrate inspiring leadership within their industry, mentor women throughout their career, and dedicate themselves to the community . Thank you to all ATHENA nominees, finalists, and to our recipients for your dedication to the Valley! Congratulations to the 2025 ATHENA Awards Recipients! Brandie Reiner 2025 ATHENA Young Professional Award Recipient Elvy Barton 2025 ATHENA Public Sector Award Recipient Grenee Martacho 2025 ATHENA Private Sector Award Recipient

FRONTDOORS MAGAZINE | 79 NATASHA ALLEN Director of donor experience at Arizona Community Foundation H E R T A K E I chose “Generation Impact” for its fresh, deeply insightful perspective on how philanthropy is evolving in real time. Rather than simply revisiting traditional models, Goldseker and Moody illuminate a powerful shift: the rise of Gen X and Millennial donors within philanthropic families who are reshaping the landscape with intention, innovation and a clear focus on measurable impact. Most compelling is the authors’ exploration of the “impact revolution.” Next-generation donors aren’t waiting until the end of their careers to give back; they are bringing their resources and strategic energy to the table now to catalyze meaningful change. The authors blend firsthand interviews with practical guidance, making this an essential read for anyone working with emerging philanthropists. What resonates with me most is the acknowledgment that this generation seeks to honor legacy even as it challenges tradition. There is a profound respect for what previous generations built, paired with a bold willingness to experiment with ideas that make philanthropy more effective and — importantly — more equitable. Whether you are a donor, advisor, nonprofit leader or simply someone passionate about social change, “Generation Impact” offers both inspiration and a roadmap for giving strategically in an era where impact matters more than ever. RECOMMENDS by Sharna Goldseker and Michael Moody “Generation Impact” BOOKMARKED