Frontdoors Media — Your Key to the Community
The Winter Issue 2025
The Winter Issue 2025, page 36
The Winter Issue 2025, page 37

34 | FRONTDOORS MAGAZINE So, despite the demands of her role, Norley is resolute about carving out time for family. Her 8-year-old son, Cameron, whom she calls her “rainbow baby” after years of fertility struggles, is at the center of her world. “We love our Mama and Cam days,” she said, describing outings to Crayola Experience, local parks and Disneyland. “Having him later in life has made me much softer, both as a mother and as a leader. It’s given me a better perspective on what really matters.” Norley’s approach to work-life balance has also influenced her leadership style. “I used to be a workaholic with high expectations for my team,” she said. “Now, I encourage my staff to prioritize their families and their well-being. That comes from working with a terminal disease, but also working so hard to have my own son. When we’re here, we’re focused, but life outside of work matters, too.” She sees it as part of her job as a leader to support other parents who want a career. “I mean, I want to have a career, right? But I also want to do all the things. Like, I’m the room parent, and I love to volunteer at school, because I want to be in Cam’s life and have that quality time and be impactful,” she said. Barely five feet tall, Norley was once known for having outsized expectations. “I joke that I am going to write an article for LinkedIn that having kids was the best thing that ever happened for my staff. ALS Arizona families enjoyed hanging out with the Arizona Cardinals at Training Camp 2024. 34 | FRONTDOORS MAGAZINE

4001 N. 24th St. Phoenix, AZ 85016 www.WhiteHouseFlowers.com ph: 602.957.0186 fax: 602.956.0463 It changed me from being like, ‘We’ve got to drive, drive, drive.’” When asked what has driven her to stay in such a challenging role, Norley pauses before answering. “I think maybe my tenacity. You know, 13 years is pretty good. They always joke, ‘Don’t underestimate her,’” she said. “I may be small, but I’m tenacious.” It’s that tenacity, paired with compassion, that has made Norley a beacon of hope for the ALS community in Arizona. “I want to make sure that every family knows that there’s hope, and that they’re not alone,” she said. To learn more, visit alsaz.org . Norley at a candlelight vigil in Washington, D.C., honoring those lost to ALS. The group visited Capitol Hill the following day.