Frontdoors Media — Your Key to the Community
August 2020 Issue
August 2020 Issue, page 28
August 2020 Issue, page 29

PRESENTED BY 2020-21 Arizona Tax Credit Giving Guide Frontdoors Media will once again be producing its special Tax Credit publication featuring qualified entities for the 2020-21 tax season. With a run time from October 29, 2020 to the April 15, 2021 contribution deadline, it’s a great resource for eligible organizations looking to stand out from the crowd and for individuals looking for the right place to donate. The 2020-21 Tax Credit Giving Guide will be distributed digitally and in print to more than 50,000 Frontdoors Media subscribers and followers and more than 900 tax professionals in Maricopa County. Reserve your space in one of these categories: 1. QUALIFYING CHARITABLE ORGANIZATIONS (LIMITED TO 50 QUALIFIED ORGANIZATIONS) 2. QUALIFYING FOSTER CARE CHARITABLE ORGANIZATIONS 3. PUBLIC SCHOOL TAX CREDIT 4. CERTIFIED SCHOOL TUITION ORGANIZATIONS Contact Your Frontdoors Representative or jill@frontdoorsmedia.com | 480-622-4522 | frontdoorsmedia.com RESERVE A SPOT IN THE 2020-21 GUIDE TODAY!

S urvival. It’s a word that has taken on a much deeper meaning during the pandemic. We’ve all been presented with a set of circumstances few of us could have imagined. The ripple effect on everyday life has been the most significant change any of us has seen in our lifetimes. Entire industries have all but shut down, and the way we approach our daily lives has fundamentally changed. Forget about the personal and public health implications of the word “survival” for a moment. “Survival” is now a business strategy, especially for organizations in arts and culture. We’re all being presented with agonizingly difficult decisions to make on a day-to-day basis. But for those running museums, performing arts organizations or other entities in the arts and culture space, those decisions are exceedingly complicated. This is a “no judgment” zone, by the way. I’m not here to moralize whether an organization should or should not open — although I will say that if they can safely present their programming and fight for their survival, and the powers that be allow them to open, then I’m all for it. If you feel like we should be more locked down than we are right now to fight off the COVID-19 pandemic, then I, by all means, understand your viewpoint and don’t necessarily disagree. But let’s look at three examples, to give you a sense of what the arts and museums are struggling with. I just want to convey how some of the decisions you’ve seen have been made, and the arduous and thorough thought process behind those choices. Desert Botanical Garden The Garden has reopened with limited occupancy and reservations required, with some indoor areas Tom Evans | Contributing Editor Valley arts and culture organizations fight to survive the pandemic COMING TO GRIPS WITH “THE NEW NORMAL” FRONTDOORS MEDIA | 27 | AUGUST 2020 NEXT DOORS {ahead of the curve}